Should I shop on Day 1 or wait until later in the sale?

If you’re shopping for our core bestsellers, Day 1 is the best time to buy—you’ll get our deepest launch discount and the best selection of sizes before they sell out. If you’re looking for other styles, keep checking back, as we’ll be adding new pieces to the sale throughout the event! Here are the details on our schedule:

Fri Nov 13th, 12pm ET: Black Friday Sale starts! Core styles are on sale up to 30% OFF.
Tues Nov 17th, 6am ET: Select bestselling core styles are no longer 20% OFF, instead they are 15% OFF. Past styles are on sale up to 60% OFF.
Wed Nov 18th, at 7pm ET: Select fall styles are on sale up to 30% OFF, with a few door-crashers at deep discounts.
Fri Nov 27th, 12pm ET: New fleece styles are added to the sale, core styles continue to be 15% OFF, and past styles continue to be up to 60% OFF.
Mon Dec 1st, midnight PT: The sale ends!

Nov 12, 2026

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